Measured | Media Effectiveness Platform Built for enterprise Wired for action Measured combines causal experiments with media mix modeling to turn complex media portfolios into clear, accountable growth programs
Top 10 Best Media Mix Modeling Companies Software for 2025 | Measured® Measured is the pioneer in incrementality-based measurement, seamlessly integrating Media Marketing Mix Modeling with ongoing geo-testing and platform data Their platform is designed for marketers who want causal, privacy-safe, and actionable insights without the heavy lift of traditional Media Mix Modeling
About us | Measured Developed by media measurement and data science experts with over 100+ years of combined attribution experience, marketers use the Measured Incrementality Platform to validate, plan, test, and optimize advertising spend to drive business growth
What is Marketing Media Mix Modeling (MMM)? 2025 MMM Guide - Measured® While it can be laborious and time-consuming to implement (although Measured has its own MMM offering that overcomes all of these hurdles), MMM has a unique advantage: It can address and measure basically any marketing tactic for which there is historical data
Join our Team | Careers at Measured Love what you do Love where you do it We’re a team of curious, collaborative, and passionate people At Measured, your talent fuels innovation, teamwork sparks joy, and customer impact drives success
What is Incrementality testing vs MMM vs MTA? - Measured® Causal inference from controlled incrementality experimentation Comprehensive portfolio coverage through Media Mix Modeling Granular, actionable insights that drive confident, real-time optimization decisions For more information on Measured, please check out our Platform Overview and book a demo with a Measured expert today
What is incrementality testing (w Calculations Examples) - Measured® Only Measured provides continuous, scientifically rigorous experimentation powered by your own source-of-truth transaction data With over 25,000 experiments run for more than 200 leading brands, our expertise is proven at scale
Media Planning and Buying: The Ultimate 2025 Guide for Marketers Traditional attribution alone isn’t enough Measured delivers causally validated insights that prove which investments drive real business outcomes Ready to optimize your media planning and buying with true causal insights? Book a demo with a Measured expert today
Measured | Platform: Media Mix Modeling Smarter modeling, calibrated decisions With Measured’s integrated, bi-directional MMM, you get answers fast without losing precision