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  • Clicks and Sessions Discrepancy for Demand Gen campaigns and GA4 . . .
    The clicks filtered from your Google Ads reports are the instances of someone clicking repeatedly on your ad in order to increase your costs or to increase your clickthrough rate Google Ads considers these clicks to be invalid and automatically filters them from your Google Ads reports You aren't charged for these potentially invalid clicks
  • [GA4] Tutorial: Measure outbound clicks for a website
    About outbound clicks An outbound click occurs when a visitor to your website clicks a link that takes them to another website For example, if your website myownpersonaldomain com, links to another website, example-pet-store com, all the clicks that lead your visitors to example-pet-store com are outbound clicks You can configure Analytics to detect an outbound click event each time a
  • Click: Definition - Google Ads Help
    When someone clicks your ad, like on the blue headline or phone number of a text ad, Google Ads counts that as a click A click is counted even if the person doesn't reach your website, maybe because it's temporarily unavailable
  • Click trigger - Tag Manager Help - Google Help
    Under the heading " This trigger fires on ", select " Some Clicks " Under " Fire this trigger when an Event occurs and all of these conditions are true ", add a filter to enable this trigger only on pages that require it, e g Click URL contains path to promo
  • [UA] The difference between Google Ads Clicks, and Sessions, Users . . .
    Clicks vs Sessions There is an important distinction between clicks (such as in your Google Ads reports) and sessions (such as in your Audience reports) The Clicks column in your reports indicates how many times your advertisements were clicked by users, while Sessions indicates the number of unique sessions initiated by your users
  • Clicks and costs in Smart campaigns - Google Ads Help
    Reviewing the number of clicks your ads get can help you understand how well your ads appeal to potential customers Relevant ads are more likely to receive clicks and calls from people interested in what you offer You only pay for ad clicks and calls to your business from your ads
  • Managing invalid traffic - Google Ads Help
    Invalid traffic refers to clicks and impressions on ads that aren’t a result of genuine user interest, including intentionally fraudulent traffic and accidental or duplicate clicks Invalid traffic is detected by Google’s sophisticated monitoring systems They can help you review, identify, and act on invalid clicks and impressions
  • Understanding bidding basics - Google Ads Help
    Google Ads gives you several ways to bid for your ads, depending on what matters most to you and your business Most advertisers focus on clicks, impressions, conversions, or views (for video ads)
  • Counting impressions and clicks - Google Ad Manager Help
    Filtering invalid impressions and clicks Ad Manager discards impressions and clicks that are considered invalid Learn more about Ad Manager invalid traffic detection and filtration methodology Handling multiple clicks for the same impression Ad Manager will count a maximum of two clicks associated with the same ad impression
  • Maximize clicks: Definition - Google Ads Help
    Maximize clicks: Definition An automated bid strategy that automatically sets your bids to help get as many clicks as possible within your budget Maximize Clicks is the simplest way to bid for clicks—you set a budget, and Google Ads does the rest You don't need to choose specific bid amounts for your ad groups, keywords, or placements





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